#Studentpreneur: My Journey As Smudgies Founder
Stories are something I care deeply about. Here's an overview of a few chapters of mine since I started Smudgies!
In fall of 2017, the production of Smudgies moved from my home in Charleston to Irving, Texas, where I attend University of Dallas. There, I am working to grow my company while working towards a degree as a double major in Business and English. I also qualified to compete at the Network for Teaching Entrepreneurship's 2017 National Challenge, where I took home first prize with my presentation for Smudgies!
I turned my main focus to being a student over the next several months, including during a semester abroad in Rome, Italy, but returned from that semester with a stronger determination than ever to create an independent lifestyle for myself as an entrepreneur.
Revamping Smudgies® included a makeover in summer 2019! We rebranded with a new logo and website design. I was excited to move forward with new product designs that would match our sleek new look, but got slammed by manufacturing delays that lasted into 2020. The outbreak of COVID-19, and consequent shutdown of much of the U.S., made me take a careful look at our mission, and how it aligned with our products and action as a company.
I was seeing loneliness and feelings of hopelessness on a major scale, and Zoom obviously wasn't making the cut to help people feel connected. I wanted to remind people that they were stronger than the experience they were having. That they - women in particular - are powerful. Adaptable. Strong. Vulnerable.
So I created Smudgies Stories. To give women the opportunity to share their voice, to inspire and support one another, and to remind them of what they are capable of. Read more about the Stories project here!